I'm a product designer, builder and problem-solver.
I also write long-form content and make educational videos.
Case studies documenting past product design work
Synaptic Mobile CompanionDesigned mobile app from scratch extending Synaptic web platform for VC partners, achieving ~80% target user adoption; open-source chart UI library got 6.7K+ users on Figma CommunityHow do we design for people who want a web SaaS but on the phone?
Company Screener RevampLed redesign and launch of core product feature with natural language chat + advanced filters, achieving 65% preferred adoption. Set the interaction pattern for all future analytics features.How do we design a natural language chat for a legacy platform?
Company Onboarding AdminInternal tooling for onboarding companies onto Synaptic: batch tracking, enrichment actions, exclusion lists, assignees and request creation.Can custom software be better than Excel?
People ScreenerDesigned and scoped a people screener (from scratch) for founder-focused early-stage discovery. Responsible for bringing in $1M across New ARR and Expansion ARR.Why is it hard to discover talented early-stage founders?
Need for Speed: UXRedesign of the company screener table: row styling, column-specific changes, loading states, scrolling experience and redundant API calls.Can heavy data tables FEEL faster without BEING faster?
Indus Valley ScriptExtracted and verified 3,826 seal crops from CISI Vol 1, benchmarked VLM sign transcription, and designed the QC, review and labelling tools that turn human review into pipeline fixes and training data.Can we design a transcription tool for undeciphered languages?
AI-Powered Company SearchBuilt an AI company search that improved result accuracy by 21 percentage points (77% -> 98%) over the existing hybrid (BM25 + vector) search. Expanded the searchable company set from ~2M to ~5M.Why do search algorithms fail for niche queries?
Agentic Pipeline for Company OnboardingOnboarded 3.6M companies in 30 days: a process that would have taken 3+ years under the previous system. Saved $400K in Annual OpEx.Can raw compute match targeted effort?
Flash Cards for KidsPrintable photo flashcards for toddlers: 80 animals in six colour-coded habitat decks, plus a bilingual Hindi–Odia set.Do children learn better with real photos instead of illustrations?
DNR Altitude: Retail & Office SpaceWayfinding for DNR Altitude, a premium 8,00,000 sqft commercial office and retail in Bengaluru.How do we design navigation for visually impaired people?
Amrita Institute of Medical SciencesWayfinding for a 2000-bed super-specialty hospital block, medical college, hostel and housing facilities.How do we design signages for people who might not know how to read?
Project PippinA Raspberry Pi pursuer bot that scans for a coloured object with a pan-tilt camera and drives toward it until it is within a set distance.Can we make a pet robot chase a ball?